|
|
| |
|
|
| |
|
|
| |
Key
Benefits |
|
| |
> Identify your high, medium, and low value
customer segments |
|
| |
|
|
| |
> Discover how your website impacts brand
affinity and purchase intent |
|
| |
|
|
| |
> Learn what media mix results in the highest
ROI |
|
| |
|
|
| |
> Track and increase site satisfaction, brand
affinity and loyalty over time. |
|
| |
|
|
| |
> Gain strategic insight into customer
satisfaction and brand loyalty |
|
| |
|
|
| |
> Cross tab data in real time to analyze
trends and model future behavior |
|
| |
|
|
| |
> Reduce costs through transforming your
website into a customer service center |
|
| |
|
|
| |
> Prioritize future site improvements based
on projected bottom line impact |
|
| |
|
|
|
| |
|
:: SiteCRM
The role of the brand website is quickly expanding from a standard marketing channel to a launching point for building profitable, long term customer relationships. At CRM Metrix, we've helped companies like P&G, Coca-Cola, as well as additional service and retail brands, understand the impact their websites have on purchase intent, brand affinity, satisfaction and other key metrics.
Our SiteCRM program uses web technology to conduct entry and/or exit surveys on your brand website and then delivers customer insights through our robust 24/7, real-time EZ Views reporting platform. SiteCRM takes you beyond seeing WHAT visitors are doing and delivers clear insights into WHY. SiteCRM will allow you to:
| + |
Find out if your website visitors are reaching their goals easily and quickly |
| + |
Gain a clear understanding of visitor demographics and psychographics |
| + |
Assign high, medium and low value ratings to customer segments based on such drivers as category affinity, brand affinity, purchase frequency and satisfaction |
| + |
Understand what retention drivers will resonate with high and medium value customer segments to encourage repeat visits and purchases from high margin customers key benefits |
| + |
Benchmark your results to the SiteCRM normative database of over 2 millions data points worldwide as well as simulate the impact of prospective site changes on satisfaction, revisit, recommendation, branding and purchase intent. |
|
| >> NEXT STEPS |
|
 |
Request
a demo by email
Request a demonstration
by telephone
USA Office
Hemen Patel : 201.617.9889
Europe Office
Laurent
Flores :
(33) 1
41 05 90 17
Guilluame Weill : (33) 1
41 05 90 18 |
|
|
|
| |
|
|
|