NEWS

October 2009
Crmmetrix featured in Esomar Research World Magazine

Laurent Florès, Crmmetrix founder interviewed with Communispace and Mesh Planning founders that all share insights on how the Internet and technology provide access to consumer voice around the clock.

For more information and to get the full report:
http://customerlistening.typepad.com/customer_listening/2009/10/creativity-247-interviews-of-three-internet-market-research-entrepreneurs.html

March 2009
Crmmetrix featured in Forrester report on “web site satisfaction surveys”

Crmmetrix is again featured on Forrester recent report on “Making the Most of Web Site Satisfaction Surveys”. Megan Burns, Forrester analyst, highlights key steps to produce actionable results with website satisfaction surveys.

For more information and to get the full report:
http://www.forrester.com/Research/Document/Excerpt/0,7211,54031,00.html

December 2008
Laurent Florès, crmmetrix Founder, re-elected to Esomar board for 2 Years.

After, two terms as Board Member of the Esomar, the leading global market research professionals association, Laurent Florès is successfully re-elected (election invited over 5,000 members from 50 countries worldwide) for an other 2 year term starting January, 1st 2009.

For more information:
http://www.esomar.org/index.php?mact=News,cntnt01,detail,0&cntnt01articleid=183&cntnt01origid=15&cntnt01returnid=1250

August 2008

Crmmetrix President & co-founder, Hemen Patel, and crmmetrix recognized by the Coca-Cola Company for their contribution to the successful design and development of the “Design The world A Coke” and WE8 global digital experiences. Both Joseph Tripodi, SVP, Chief Marketing Officer and Tim Goudie, Manager Global Interactive Marketing recognize the impact of their work. Congratulations to the whole team!

July 2008
Crmmetrix founder, Laurent Florès, elected to Vice President of French Marketing Association: Adetem

For more information:
http://www.adetem.org/index.php?th=178

May 2008
Crmmetrix to speak at Marketing 2.0 Conference Paris May 5-6 2008

For more information:
http://customerlistening.typepad.com/customer_listening/2008/04/crmmetrix-to-sp.html

Crmmetrix Sponsor of the eMetrics conference San Francisco, May 4-7 2008

For more information:
http://customerlistening.typepad.com/customer_listening/2008/04/crmmetrix-spons.html

April 2008
2008 ARF Innovation Award - Certificate of Recognition for Development of Innovative Research ideas.

For more information:
http://customerlistening.typepad.com/customer_listening/2008/04/the-arf-announc.html

Laurent Flores & Crmmetrix : finalist of the ARF Innovation Award

For more information:
http://customerlistening.typepad.com/customer_listening/2008/03/laurent-flores.html

Crmmetrix to speak at 2008 European Effective Communications Symposium in Barcelona, April 23rd, 2008

During this conference crmmetrix will share the latest evidence on the importance and central role of the brand website for marketing effectiveness. The speech is entitled “Your brand website: a "marketing hub" to expand the brand”.

For more information:
http://customerlistening.typepad.com/customer_listening/2008/03/crmmetrix-to-sp.html

January 2008
Crmmetrix featured in Les Echos for its experience and practice to develop and manage online research communities.

For more information:
http://customerlistening.typepad.com/customer_listening/2008/02/la-participatio.html

Mai 2007
Publicis Consultants et Crmmetrix publient une nouvelle étude: “De la Communication à la Conversation Corporate”.

Parmi les "dégâts collatéraux" liés à l'avènement du web 2.0, on relève aujourd'hui en matière corporate une crise de confiance du public qui veut prendre la parole et en savoir toujours plus sur les entreprises ! Communiquer, échanger, questionner, interpeller se déclinent désormais à tous les modes et à vitesse TGV. Pour décrypter ce desiderata communautaire qui augure d'une nouvelle transformation du métier, Net Intelligenz, nouveau venu dans le groupe Publicis, spécialisé dans l'alliance du web et du corporate, a demandé à l'institut d'études Web Crmmetrix d'enquêter.

Pour plus d’informations:
http://www.ujjef.com/index.php?idRubrique=9&Action=LireArticle&idArticle=2202

April 2007
Crmmetrix and its SiteCRM solution contribute to the Kraft Maxwell House Win at the David Ogilvy Award 2007 (Beverage Category) at the ARF annual convention in NY.

For more information: http://customerlistening.typepad.com/customer_listening/2007/04/kraft_brand_max.html

Mars 2007
Crmmetrix et Thierry Maillet, l'auteur de Génération Participation, lancent le 1er Baromètre de l'écoute et de la Participation. D’une fréquence trimestrielle, ce baromètre fait le point sur la perception qu’ont les internautes de l’écoute et de la participation d’un certain nombre d’organismes et institutions publiques et privées comme les marques et les entreprises.

Pour cette première vague réalisée du réalisée du 9 au 14 mars 2007 (auprès d’un échantillon online de 780 personnes, selon la méthode des quotas, représentatif des internautes français) nous faisons un focus sur le politique à 30 jours de la Présidentielle.

L’attente d’écoute et de participation des internautes Français est forte mais encore insuffisamment comprise par les hommes politiques dans la perspective de l’élection présidentielle.

Pour plus d’informations : http://customerlistening.typepad.com/customer_listening/2007/03/baromtre_de_lec.html

March 2007
Crmmetrix and its brandDelphi solution featured in the International Herald Tribune (3/19/07) with examples from P&G and Columbia Business School.

For more information: http://customerlistening.typepad.com/customer_listening/2007/03/crmmetrix_brand.html

March 2007
Laurent Florès, CEO, to speak at Admap conference Online Research Conference, March 15th, London.

For more information: http://customerlistening.typepad.com/customer_listening/2007/01/admap_conferenc_1.html

February 2007
Laurent Florès, CEO, to speak at IREP conference "Efficacité 2.0", February 15th, Paris.

For more information: http://customerlistening.typepad.com/customer_listening/2007/01/irep_sminaire_e.html

Laurent Florès, CEO, to speak at Admap conference Monitoring Media Campaign Performance, February 28th, London.

For more information: http://customerlistening.typepad.com/customer_listening/2007/01/admap_conferenc.html

January 2007
crmmetrix partner of the first "Salon du Cinéma", January 12-14 2007, Paris Porte de Versailles. crmmetrix in charge of the election of the best actors of the year (2006) in France, using an innovative methodology mixing buzz tracking and opinion polls.

For more information: http://customerlistening.typepad.com/customer_listening/2006/12/crmmetrix_parte.html

December 2006
Laurent Florès, Founder & ceo, re-elected to ESOMAR Council.

For more information: http://customerlistening.typepad.com/customer_listening/2006/12/esomar_council_.html

December 2006
Guillaume Weill, Managing Director Europe, to speak with Adidas at IREP 360° Media Stratetgies Conference in Paris.

For more information: http://customerlistening.typepad.com/customer_listening/2006/11/irep_sminaire_m.html

November 2006
crmmetrix CEO featured in leading French Economic Journal "Les Echos" as blogs buzz of presidential candidates provide insights into the direction of French Presidential opinion polls outcome.

For more information: http://customerlistening.typepad.com/customer_listening/2006/11/le_marketing_po.html

crmmetrix CEO on User Generated Media Panel at IAK UK Engage Conference.

For more information: http://customerlistening.typepad.com/customer_listening/2006/11/iab_uk_2nd_annu.html

October 2006
Word of Mouth Marketing Summit, London, October 2nd-3rd 2006
Laurent Flores, CEO, crmmetrix to present: "Where and how can WoM be realistically measured - A practical road map"

For more information: http://www.centaurconferences.co.uk/Conference.aspx?ConferenceId=b76be25b-35c3-44a7-9550-ade2966fcb2e

September 2006
crmmetrix featured in leading French Economic Journal "La Tribune" as "Web Echo" of Presidential candidates strongly correlate with opinion polls results:

For more information:
English: http://customerlistening.typepad.com/customer_listening/2006/09/when_web_echo_o.html

French: http://customerlistening.typepad.com/customer_listening/2006/09/dans_la_tribune.html

July 2006
crmmetrix featured in NY Times & International Herald Tribune
Crmmetrix CEO, Laurent Florès, interviewed to talk about why French are so much into blogs and how blogs impact brands and society.

International Herald Tribune, First page of July 28th, 2006: http://www.iht.com/articles/2006/07/27/business/blogs.php

NY Times, July 30th 2006 edition: http://www.nytimes.com/2006/07/30/world/europe/30blogs.html?_r=1

Times of India, July 31st 2006 edition: http://customerlistening.typepad.com/customer_listening/2006/07/now_the_times_o.html

July 2006
crmmetrix releases first benchmark study of its type: "BaroBlogs™: The Barometer of Blogosphere"

This first benchmark study conducted from June 26 to 28 2006 provides exclusive insights into how blogs impact brands and business overall. The next BaroBlogs™ wave is planned in the US and France end of September 2006.

For more information:
http://customerlistening.typepad.com/customer_listening/2006/07/tes.html

June 2006
crmmetrix features on I-MediaConnection: "Listen, learn and leverage your customer voices"

For more information:
http://www.imediaconnection.com/content/9973.asp

June 2006
Georges Mao joins crmmetrix to head digital marketing business in Europe.

Mr Mao a long term veteran of the Internet Business, has most notably worked at NetValue and Nielsen. Before joining crmmetrix, he was heading Nielsen NetRatings France.

May 2006
crmmetrix elected most innovative marketing research company in France for work underway with Adidas for the World Cup.

For more information: Trophées Marketing Magazine:
http://www.trophees-marketingmagazine.com/innovation/Etudes.htm

May 2006
Laurent Flores, crmmetrix CEO seats on first elected WOMMA Board of Directors.

For more information:
http://www.womma.org/pages/2006/05/release_word_of.htm

May 2006
crmmetrix ARF Webcast:

"What if Brand Websites were the best drivers of Engagement"

For more information:
http://www.thearf.org

May 2006
crmmetrix features on I-MediaConnection:

"How and Where to Listen to Customers"

For more information:
http://www.imediaconnection.com/content/9561.asp

May 2006
Laurent Flores, crmmetrix CEO selected for WOMMA Board of Directors.

For more information:
http://www.womma.org/pages/2006/05/board_slate.htm

May 2006
crmmetrix features on I-MediaConnection:

"To Leverage WOM, Listen First!"

For more information:
http://www.imediaconnection.com/content/9378.asp

May 2006
crmmetrix to speak at International Word of Mouth Marketing conference, Barcelona, May 18-19, 2006.

For more information:
http://www.iwomc.com

January 2006
crmmetrix to speak at WOMMA Basic Training Conference, "Measuring the Impact of Word of Mouth", Orlando, January 19-20, 2006.

For more information:
http://www.womma.org/wombat
http://womma.org/wombat/agenda.htm

July 2005
crmmetrix to speak at 1st ever WOMMA's Measuring Word of Mouth Conference, Chicago, July 13th 2005.

For more information:
http://www.womma.org/metrics/
http://www.womma.org/metrics/speakers.htm

July 2005
brandDelphi™, crmmetrix unique ideation solution, recognized by MIT Virtual Customer Initiative

For more information:
http://mitsloan.mit.edu/vc/a-resources.php

crmmetrix to speak at 1st ever WOMMA's Measuring Word of Mouth Conference, Chicago, July 13th 2005.

For more information:
http://www.womma.org/metrics/
http://www.womma.org/metrics/speakers.htm

crmmetrix research findings on power of brand websites to build brand relationships feature on I-Media Connection White Papers section

For more information:
http://www.imediaconnection.com/whitepapers/index.asp

Mai 2005
Levallois Perret - 19 Mai 2005, crmmetrix et Médiamétrie s’associent pour développer «RadioScore», suivi en temps réel la satisfaction des auditeurs.

Pour plus d'information:
www.crmmetrix.com/crmmetrix-radioscore

September 2005
crmmetrix to speak at ESOMAR Annual Congress, Cannes, September 18 – 21, 2005

Laurent Flores, crmmetrix, will run discussion on Word of Mouth (WOM) pushing marketers to listen to consumers (using passive and active listening solutions among targeted groups such as opinion leaders, lead users, etc.) rather than asking questions only.

“Listen in to make a difference. Stop asking and start listening.”

For more information:
http://www.esomar.org/web/show/id=170079

June 2005
crmmetrix to speak at WAM Esomar/ARF conference, Montreal, June 19 – 24, 2005

Laurent Flores, & Harald Eltvedt, crmmetrix, will present latest findings regarding brand websites power to build brands and develop customer relationships:

“Beyond online advertising, lessons about the power of brand websites to build and expand brands”

For more information: http://www.esomar.org/esomar/show/id=148160

crmmetrix to speak at Marketing Science Conference, Goizueta Business School Atlanta, June 16 – 18, 2005

Laurent Flores, crmmetrix CEO, and Olivier Toubia, Assistant Marketing Professor, Columbia Business School, will present new breakthrough method for idea screening:

“Involving consumers in the screening stage of the idea generation process”

For more information: http://www.bus.emory.edu/mks2005/agenda.htm

April 2005
crmmetrix to speak at ARF Annual Convention, New York, April 17 – 19, 2005

Laurent Flores, crmmetrix CEO, and Mark Whiting, Director of Marketing Intelligence Services, Möet Hennessy, will present:

“What can Research Learn from Biology? When Mother Nature shows us the way to the development of new ideas and new products.”

The paper provides background, foundations and highlights of the development of a new ideation solution, brandDelphi™, that harnesses the power of “evolution” to develop and refine new product concepts and messages. The paper concludes the journey of evolution by showing a way for marketers to build, maintain, and develop consumer communities within which they can constantly evolve, moving research from a simple transaction to a real exchange and relationship.

For more information: http://www.thearf.org/conferences/annual.html

Laurent Flores, crmmetrix ceo, elected to Esomar Council (Esomar is the World Association of Research Professionals)

For more information: http://www.esomar.org/esomar/show/id=161047