Executive Management

Laurent Flores - President & CEO
founder of CRM Metrix, Laurent has over 15 years of experience of measuring and building brands online and offline. Laurent leads CRM Metrix vision and strategy while consulting with key clients. He was previously VP, Director of Interactive, at Ipsos-ASI in the US where he lead the company’s web-centric research efforts consulting with clients such as P&G, Levis’, Kraft, Jupiter MediaMetrix, Lycos in the US, Europe, as well as South America and Asia. He was previously working and living in Europe (Belgium, UK, France) where he held senior positions both at Ipsos and Millward Brown. Laurent is a frequent speaker at international conferences on the topic of CRM, Innovation and marketing ROI most notably at the ARF, Esomar, MSI. He teaches and publishes regularly in international journals. In 2001, he won the Esomar Fernanda Monti Award for the best overall annual contribution for his work on the implications of CRM for Market Research. Laurent was Esomar France Representative from 2001 to 2004, and has been elected in January 2005 to seat on the Esomar Council (Esomar is the leading worldwide market research association). Laurent is a graduate of Grenoble University Marketing Phd program in France and holds a Computer Analyst/Programmer Degree. He also holds a business certificate in ‘web metrics’ from the Wharton Graduate School of Business University of Pensylvania, Philadelphia.

Hemen Patel - President & CTO
a founder of CRM Metrix, Hemen has extensive experience working in CRM and Consumer Research with specific experience in analysis, design and development of business applications in client/server and web architecture environments using Microsoft and Java based software technologies, actuate Reports using Visual Basic, Web Technologies, Access and SQL server. Other these years Hemen had developed unique experience in CRM / eCRM software technology development involving customization based on business requirements. With a unique blend of technology and business knowledge, Hemen worked market research companies, technology companies and advertisers: Ipsos-ASI, Quiline Software, Chase Manhattan, Pepsi, US Navy. Hemen holds a Bachelor of Industrial Engineering from University Of Bombay and a MBA (Statistics/Marketing) from Notre Dame University, South Bend. Hemen is also a certified E-Commerce functional and technical consultant

Guillaume Weill - Managing Director
CRM Metrix Europe. As former Global Managing Director for Ipsos Access Panels, Guillaume was in charge of panel development throughout Europe, which included managing a staff of 50 across 4 countries as well as ongoing development of online European strategy. He was also a former member of Ipsos plenary management board. Prior to Ipsos, Guillaume served as the Commercial Director at Infratest Burke France, where he developed market research solutions and provided marketing consultancy for CPG companies focused on new product forecasting models. Guillaume holds an MBA Marketing degree from Ecole Superieure des Affaires, Grenoble, and a Masters in Management and Economics from Université Louis Pasteur, Strasbourg. Guillaume resides in Paris with his wife and two children.
With the CRM Metrix french team, he has just launched a website to recruit panelists and measure their innovation profile.