The main objective of eStores is to generate sales. One of the most underestimated strategies to increasing sales is to continuously monitor shopper experience. Not just their behaviors, but their attitudes.

There are two main areas of focus to optimize your eStore:
>> Reduce Shopping Abandonment / Increase Conversions >> Develop eStore Advocacy (CRM Loyalty)

Bring the Voice of the Consumer to your process to better understand your opportunities.

The Study Objective::
The main objective of eCommerceVoC™ is to determine opportunities for your eStore to better develop advocacy, reduce abandonment and increase conversions. Actionable insights that are derived from eCommerceVoC™ include:

>> Determine drivers of eStore advocacy (CRM Loyalty)
>> Learn more about who is abandoning, through a conversation with them
>> Determine drivers of shopping abandonment

The Research Methodology::
Shoppers to the eStore are invited to participate in the eCommerceVoC™ after they have completed visiting the eStore.

The Value Proposition::
Development of optimization strategies powered by voice of the consumer. Strategies that will lead to maximizing eStore objectives of increased sales / revenues.

Also See::
Reduce shopping cart abandonment:
http://www.crmmetrix.com/dev/en/ReduceShoppingAbandonment.asp

eStore comparison of performance before and after changes:   http://www.crmmetrix.com/dev/en/eCommercePrePost.asp