Shopping cart abandonment rates are usually in the 60-90% range, meaning that up to 9 out of 10 shoppers are leaving without purchasing. Represents untapped revenue opportunities. To uncover the opportunities, you need to track actions taken by non-purchasers after they visit your online store. Tap into shopper intelligence that will drive strategies to reduce shopping abandonment.

The Research Methodology::
Shoppers that have not purchased during the visit session will be invited to a short survey after their visit. The main objective of this real-time survey is to provide insights such as who are the abandoners, why are they abandoning, etc. At the end of the survey, abandoners will be invited to join the Consumers in the Boardroom CRM community.

An automated re-contact survey is deployed after a certain time period of visiting the store. It will be up to the client to determine when abandoners should be re-contacted to participate in the survey to track their actions.

The Insights::
Through this research, you will learn:

• Did they come back and buy from you - either offline or online?
• If they bought from another vendor, why?
• If they did not buy, why not?
• Did they share their shopping experience?

Also See::
Reduce shopping cart abandonment:
http://www.crmmetrix.com/dev/en/ReduceShoppingAbandonment.asp

eStore comparison of performance before and after changes:   http://www.crmmetrix.com/dev/en/eCommercePrePost.asp