Are you planning to launch an updated eStore? It could be a complete overhaul, an addition of new features, or updates of existing features. This calls for a pre- and post-launch eStore effectiveness evaluation. Deploy eCommerceVoC™ - the eStore satisfaction tracking survey tool which captures insights from shoppers.

The Study Objective::
Compare and contrast key site performance before and after you make changes. Performance is measured on key dimensions such as user experience shopping abandonment, and will be customized to your objectives.

The Research Methodology::
A scientific market research methodology deploying post-visit surveys to gain an understanding of incremental gains in key performance metrics. For example - eCommerceVOC™ survey can be deployed for 9 months - 3 months before launch and 6 months after launch. This allows for wear-in of the new site, and allows rich comparisons among total and target users.

The Insights::
eCommerceVOC™ will provide comparative analytics comparing the new and old eStore designs, including:
>> Which areas have increased shopping satisfaction?
>> Are there improvements in reducing abandonment reasons?
>> Has the updated design increased eStore advocacy? >> And many more...

Also See::
Reduce shopping cart abandonment:
http://www.crmmetrix.com/dev/en/ReduceShoppingAbandonment.asp

Monitor shopper experience and advocacy:
http://www.crmmetrix.com/dev/en/eCommerceSatisfaction.asp