:: SiteSURF Benchmark^™
Building Websites By Building Off Of Strengths Of Competitor Sites

Study Objective::
A strategic approach to develop great design ideas is to benchmark your website with competitors. Benchmarking provides what resonates or does not resonate with consumers giving you an strategic advantage. Figure out the strengths, weakness, opportunities and threats by benchmarking. Redesigning websites the intelligent way.

The Research Methodology::
SiteSURF Benchmark™ define industry leaders, always from the usability and user experience perspective. We ask hundreds of users to participate in a study, perform certain tasks, answer key questions, and we compare which market player (website) performs best.
>> How does your website perform compared to your competitors?
>> Which site offers the best customer experience in its industry?
>> Which site performs strongest at a specific task?
>> What features are the points of differentiation compared to competitor sites?

The Value Prop::
The true value of benchmarking studies with SiteSURF™ Benchmark lies on the fact that it's based on real users ratios and rankings. Different groups of users perform the same tasks and answer the same questions over a number of competing sites. SiteSURF™ Benchmark captures which one performs best, including:
>> Who offers the best overall customer experience?
>> Which competitor gets the highest success rates?
>> What do users like best and dislike most about each?

Our Other Usability Research Services...

Quick Perception Test::
Quick Perception Test is a usability testing service that offers three different ways of testing: “Classic,” “Compare,” and “Sentiment.”

The Classic test shows and then hides a screenshot of your page and asks users to recall elements that they remember.

The Compare test shows two screenshots and asks users which they prefer.
 
The Sentiment test shows one page and asks users to pick their favorite and least favorite elements.

User Experience Video::
User Experience Video offers a more traditional approach to usability testing. You’ll receive a video of the users’ screens as they navigate your site, along with a running audio commentary of their responses. You will also get a written report detailing the areas and functions that the users liked and disliked and anything that may have prompted them to leave the site.

See users using your site in their natural environment.