High abandonment rates and bounce back rates are an industry dilemma. How do you design landing pages that encourage deeper engagement? Cost per lead is increasing because advertising dollars are spent driving the wrong target profile, landing pages are not relevant or could be better designed.

Study Objective::
brandDelphi™ SplitAB will determine the strongest option as well as which elements of the landing page will influence visitors to take the next step to complete the process of purchase, sign up, or registering. This voice of the customer study can be conducted in real time or pre-launch. Tests can be performed for landing pages, microsites, homepages, registration forms, etc.

The Research Methodology::
brandDelphi™ SplitAB is a unique solution that analyzes both behavioral and attitudinal data to blueprint your design. It is important to integrate voice of customer into the mix of evaluation and optimization as it provides a layer of consumer-driven acceptance or rejections to the design.

The Value Proposition::
brandDelphi™ SplitAB will deliver the concept blueprint that resonates most with your customers.

Also See::
brandDelphi Concept Developer
http://www.crmmetrix.com/dev/en/eComConceptIdeas.asp

eCommerceVOC Pre/Post
http://www.crmmetrix.com/dev/en/eCommercePrePost.asp