Do you have concepts ready and want to know which concept connects best with consumers? Perhaps you have developed various search features, different versions of the shopping cart, different check out processes, or different ways to display product information, and need to know which one is best.

“Test -> Screen -> Optimize” single or multiple concepts related to new content layout, messaging, color schemes, subject lines, brand messaging, or other features. Determine the concept and elements that resonate most.

Study Objective::
The main objective of brandDelphi™ Concept Test is to determine the best-performing concepts--as well as features within each concept. It allows consumers to screen and refine concepts that have the most relevancy to them.

• Evaluate which concept resonates most.
• Determine which concept positively impacts brand, conversions and CRM.
• Highlight performing elements that work within each concept.
• Optimize concepts using the voices of your consumers.

The Research Methodology::
brandDelphi™ Concept Test is our patent-pending qualitative/quantitative solution that taps into the wisdom of consumers. It amplifies weak signals in order to provide highly relevant and desirable concepts, features and improvements. Insights that truly represent consumer desires.

Consumers are invited to participate in our proprietary brandDelphi™ Concept Test solution. Consumers are exposed to concepts, then asked to rate each concept and suggest improvements.

The Value Proposition::
brandDelphi™ Concept Test solution will provide powerful insights on the winning concepts. Increase the probability of success of your new design by eliminating guesswork.

Also See::
brandDelphi Concept Developer
http://www.crmmetrix.com/dev/en/eComConceptIdeas.asp

eCommerceVOC Pre/Post
http://www.crmmetrix.com/dev/en/eCommercePrePost.asp