Relevance creates engagement which encourages profitable customer relationships. Planning to update or add new features to your eStore? Get ideas directly from your consumers to make sure the development will be relevant.

Consumers have ideas on their ideal shopping experience--tap into them for improvements to your loyalty drivers, checkout process, product displays, etc.

brandDelphi™ Concept Developer will make co-creation with your consumers easy, and ensure that new concepts are on target.

Study Objective::
The main objective of brandDelphi™ Concept Developer is to provide ideas from consumers before you start wire framing designs. Get ideas for:

• New features
• Improvements to existing features (product layout, cart, etc).
• Elements on the home page that will drive deeper engagement
• Experiences that drive eStore loyalty

The Research Methodology::
brandDelphi™ Concept Developer is our patent-pending qualitative/quantitative solution that taps into the wisdom of consumers. It amplifies weak signals in order to provide highly relevant and desirable concepts, features and improvements. Insights that truly represent consumer desires. Get concept ideas in hours, not days.

Consumers are invited to participate in our proprietary brandDelphi™ Concept Developer solution. In the first phase, consumers add their ideas and insights to populate the idea databank. In the second phase, consumers are exposed to their peers' ideas and select and rate the most desired. The process of weak signal amplification generates Star concept ideas.

The Value Proposition::
brandDelphi™ Concept Developer will provide innovative insights to guide your development process. Build experiences that build engagement and ultimately brand health, purchase intent, and conversions.

Also See::
brandDelphi Concept Test
http://www.crmmetrix.com/dev/en/eComConceptTest.asp

eCommerceVOC Pre/Post
http://www.crmmetrix.com/dev/en/eCommercePrePost.asp