|
|
| |
|
|
| |
|
|
| |
Key
Benefits |
|
| |
> Identify your high, medium, and low value
customer segments |
|
| |
|
|
| |
> Discover how your website impacts brand
affinity and purchase intent |
|
| |
|
|
| |
> Learn what media mix results in the highest
ROI |
|
| |
|
|
| |
> Track and increase site satisfaction, brand
affinity and loyalty over time. |
|
| |
|
|
| |
> Gain strategic insight into customer
satisfaction and brand loyalty |
|
| |
|
|
| |
> Cross tab data in real time to analyze
trends and model future behavior |
|
| |
|
|
| |
> Reduce costs through transforming your
website into a customer service center |
|
| |
|
|
| |
> Prioritize future site improvements based
on projected bottom line impact |
|
| |
|
|
|
| |
|
::
brandDelphi ~ Case Study
Challenge
A large orange juice manufacturer needed stronger positioning to compete against increasing competition and prevent the commoditization of the orange juice category. Compared to the concept of a "perfect healthy drink", the image of orange juice needed a strong hook that appealed more to the baby boom generation. brandDelphi was used to create ideation that could inspire new marketing strategies.
| Results
|
| + |
"Orange maintains a healthy heart" This idea was spontaneously expressed through an online BrandDelphi session within the first two days of the study.
|
| + |
This idea was originally only expressed by one person. Soon this statement resonated with many of the study participants and went from a "weak signal" to the top choice within four days. This statement was integrated into a follow on ad campaign that was extremely successful able to not only drive the brand to market leadership but also the entire product category benefited from the new positioning platform.
|
| + |
The entire research process took less than a week and a fraction of standard offline research cost.
|
|
| |
| |
|
|
|