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Key
Benefits |
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> Identify your high, medium, and low value
customer segments |
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> Discover how your website impacts brand
affinity and purchase intent |
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> Learn what media mix results in the highest
ROI |
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> Track and increase site satisfaction, brand
affinity and loyalty over time. |
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> Gain strategic insight into customer
satisfaction and brand loyalty |
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> Cross tab data in real time to analyze
trends and model future behavior |
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> Reduce costs through transforming your
website into a customer service center |
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> Prioritize future site improvements based
on projected bottom line impact |
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:: SiteCRM ~
Case Study
Challenge
Our client needed to understand the impact of how its aggregate website experience affected consumer purchase intent, brand affinity, as well as awareness and usage of related brands to determine if the website was producing a solid ROI.
| Results
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83% of visitors to their website were medium to high value customers
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Satisfaction rates increased among consumers who visited the site often
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On average, consumer purchase intent rates increased 5-10% after being exposed to the website
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A high percentage of visitors were effectively converted to multiple product users
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