:: BRAND SCORE CARD
   
Brand ScoreCard™ is a break-through solution for innovative marketers who need to compete more effectively by having a clear, continuous understanding of how their marketing efforts are affecting their brand equity-both online and off. This knowledge pays off in significant dividends through increased sales, higher retention and more cost effective media spending.

Traditional brand image studies are expensive and time-consuming. Brand Score Card solves this problem through the use of targeted double opt-in email surveys that capture ongoing customer brand metrics. Clients review this insight by accessing CRM Metrix's robust cross-channel reporting tool, which allows them to understand what marketing initiatives (advertising, in-store promotions, email campaigns, etc.) receive the best results, as well as how their website investments are paying off (impact on purchase intent, brand awareness, satisfaction, etc.).