You are planning to launch an updated website that could take the form of a complete overhaul, addition of new features, or updating existing features. This event calls for pre-launch and post-launch website effectiveness/ROI evaluation.

Deploy SiteCRM™ 6D, which is the industry standard website tracking survey tool that captures insights from consumers to justify website investment, help create impactful designs, ensure a fluid user experience, highlight content that stregthens consumer relationships, and more.

SiteCRM™ 6D (Pre-Post) Study Objective::
The main objective is to compare and contrast the performance of the old design versus the new one. Performance is measured on key dimensions such as site performance, branding impact, business impact and CRM impact.

Pre & Post evaluation will highlight any changes (positive or negative) for each key performance metric. For example, changes in visit satisfaction - if changes are negative then our consultants will run diagnostics to dig out drivers within the new design and provide optimization strategies to generate lifts moving forward.

The Research Methodology::
This solution utilizes a a scientific market research methodology that deploys a pre-visit survey (control group) & post-visit survey (test group) to gain an understanding of incremental gains in key performance metrics, help justify the brand website investment, and pave the way for optimization techniques.

For Pre/Post measurement, the SiteCRM™ 6D survey can be deployed for 9 months - 3 months before the redesign launch and 6 months after the launch (6 months post-launch will allow time for the new site to wear in).

The Six Dimensions Metrics::
SiteCRM™ 6D is a 100% custom designed solution that can be adapted to different types of interactive strategies such as microsites, online sponsorships, brand websites, portals, media sites, ecommerce sites, social media sites, and more. You dream it and we will design the research methodology. The following provides an illustration of insights collected with the Six Dimensions:

1. Visitor Quality - What is the profile of consumers who engage with the site?
2. Site Performance - Is the site delivering a fluid user experience (satisfaction)?
3. Branding Impact - Is the site enhancing brand equity (brand health)?
4. Business Impact - Is the site building brand consideration & word of mouth?
5. Campaign Impact - Which Online and offline media campaigns drive targeted traffic?
6. CRM Impact - Is the site building consumer relationships & loyalty?

Note - You have the option to select the dimensions most relevant to you and also decide the key metrics collected within each dimension.