Website Optimization at CRM Metrix means developing consumer engagement / Influence models to determine what experiences within a website will drive the key performance metrics such as purchase, brand consideration, brand health, customer relationships and etc. Models that will create desired user experiences, branding impact, business impact and CRM impact.

SiteCRM™ 6D Study Objective::
Consulting starts with understanding your website strategy and integrating voice of customer analytics to enhance website to become an effective marketing strategy for your business/brand.

SiteCRM™ 6D is the industry standard website satisfaction tracking survey tool which captures insights from consumers that justifies website investment, helps create - impactful designs, fluid user experiences and, content that influences consumer connections and more.

The Research Methodology::
A scientific market research methodology deploying pre-visit survey (control group) & post-visit survey (test group) to gain an understanding of incremental gains in key performance metrics helping to justify brand website investment and optimize to improve key performance metrics.

The Six Dimension Metrics::
SiteCRM™ 6D is a 100% custom designed solution that can adapt to different types of interactive strategies such as micro-sites, online sponsorships, brand websites, portals, media sites, ecommerce sites, social media sites and more. You dream it and we will design the research methodology. Next, an illustration of insights collected within the six dimensions...

1. Visitor Quality - What is the profile of consumers engaging?
2. Site Performance - Is the site delivering a fluid user experience (satisfaction)?
3. Branding Impact - Is the site enhancing brand equity (brand health)?
4. Business Impact - Is the site building consideration & word of mouth?
5. Campaign Impact - Which online activities are driving targeted traffic?
6. CRM Impact - is the site building consumer relationships & loyalty?

Note - You have the choice of selecting the dimensions most relevant to you and also collecting key metrics within each dimensions.

The SiteCRM™ 6D Mathematical Models::
A few of the models that clients have used to enhance website performance:

1. Structural Equation Modeling:
   Determine which site features need to be enhanced to impact purchase.
   
   
2. Key Influencer Modeling:
   Determine which messages/content are most impactful among consumers.
   
   
3. Association Modeling:
   Determine the associated web pages that drive lifts in purchase intent.