Website optimization at CRM Metrix means developing consumer engagement / influence models to determine which website experiences drive key performance metrics such as brand purchase, consideration, health, customer relationships, etc.: Models that will create desired user experiences and drive branding impact, business impact and CRM impact.

SiteCRM™ 6D Study Objective::
Consulting starts with an understanding your website strategy and integrating voice of customer analytics to enhance the website to become an effective marketing strategy for your business/brand.

SiteCRM™ 6D is the industry standard website tracking survey tool, which captures insights from consumers that justify website investment, help create impactful designs, ensure a fluid user experience, highlight content that stregthens consumer relationships, and more.

The Research Methodology::
This solution utilizes a a scientific market research methodology that deploys a pre-visit survey (control group) & post-visit survey (test group) to gain an understanding of incremental gains in key performance metrics, help justify the brand website investment, and pave the way for optimization techniques.

The Six Dimensions Metrics::
SiteCRM™ 6D is a 100% custom designed solution that can be adapted to different types of interactive strategies such as microsites, online sponsorships, brand websites, portals, media sites, ecommerce sites, social media sites, and more. You dream it and we will design the research methodology. The following provides an illustration of insights collected with the Six Dimensions:

• Visitor Quality - What is the profile of consumers who engage with the site?
• Site Performance - Is the site delivering a fluid user experience (satisfaction)?
• Branding Impact - Is the site enhancing brand equity (brand health)?
• Business Impact - Is the site building brand consideration & word of mouth?
• Campaign Impact - Which Online and offline media campaigns drive targeted traffic?
• CRM Impact - Is the site building consumer relationships & loyalty?

Note - You have the option to select the dimensions most relevant to you and also decide the key metrics collected within each dimension.

The Six Dimensions Value Proposition::
Our consulting provides strategic insights that can be used to enhance the website visit experience, and our 10+ years of experience afford us the advantage to know what works and what does not.

SiteCRM™ 6D - Delivers The Best of Behavioral & Voice of Consumer Metrics

SiteCRM™ 6D can also integrate Behavioral & Attitudinal site performance metrics by linking the visitor footprint with survey responses in real time. This provides the ability to obtain a holistic view of which segments are doing what on the site and who they are