When your concepts are ready and you want to make a consumer-driven decision about which one to move forward with, the brandDelphi™ Concept Test will isolate the concept(s) that connect best with your consumers.

“Test -> Screen -> Optimize” multiple concepts related to the homepage, web pages, landing pages, registration processes, brand messaging, etc. Determine the concept and elements that resonate most with your site visitors.

Study Objective::
The main objective of the brandDelphi™ Concept Test is to determine the best performing elements within each concept that is evaluated, allowing for concept screening and refinement based on consumer insights.

• Evaluate which concept resonates most – a, b, c or d.
• Evaluate which concept positively impacts brand equity, purchase intent and CRM impact.
• Highlight performing elements that work within each concept. Have these performing elements integrated into the winning concept.
• Optimize concepts that fail the acceptance test.

The Research Methodology::
The brandDelphi™ Concept Test is a qualitative/quantitative solution that taps into the wisdom of consumers, amplifying weak signals to provide highly relevant and desirable concepts, features, and improvements: Insights that truly represent a need/want.

Website visitors are invited to participate in the brandDelphi™ Concept Developer solution immediately following their website visit, as this provides the best opportunity to gain ideas about the website itself.

The Value Proposition::
The brandDelphi™ Concept Test solution provides great planning insights with regard to which concept to move forward with, thereby inncreasing the probability of new design success. Insights also provide key improvements to optimize the concept to be more effective, thereby eliminating guesswork.