Are you planning to add new website features, modify existing features, or redesign the site completely? brandDelphi™ Concept Developer will provide consumer-driven ideas that they would like to interact with. After all, the best way to gain relevance is to match your consumers' expectations.

The Study Objective::
The main objective of the brandDelphi™ Concept Developer is to provide ideas from consumers before you design wire frame concepts.

• Obtain ideas for new features that consumers would like to interact with.
• Obtain ideas to improve existing features (site layout, navigation layout, etc.).
• Build concepts that will drive repeat visitiation and website recommendations.
• Build concepts that will drive brand equity and purchase intent.

The Research Methodology::
brandDelphi™ Concept Developer is a qualitative/quantitative solution that taps into the wisdom of consumers to amplify weak signals that will result in highly relevant and desirable concepts, features, and improvements: Insights that truly represent a need/want.

Website visitors are invited to participate in the brandDelphi™ Concept Developer solution immediately following their website visit, as this provides the best opportunity to gain ideas about the website itself. In the 1st phase, consumers add their ideas and insights to populate the idea databank. In the 2nd phase, consumers are exposed to their peers' ideas and select/rate the most desired suggestions. This is the process of weak signal amplification, which ultimately generates 'Star' concept ideas.

The Value Proposition::
brandDelphi™ Concept Developer will provide innovative, consumer-driven insights. Star ideas are highly relevant and desirable to consumers with regard to experiences they would value most when visiting your website. The final result: Providing experiences that build brand health, purchase intent, conversions, and customer relationships.