Study Objective::
Benchmarking your website against competitors is a strategic approach to develop great design ideas. This process uncovers which strategies resonate or do not resonate with consumers, thereby providing a strategic advantage. Learning the strengths, weaknesses, opportunities, and threats by benchmarking helps redesign with intelligence.

The Research Methodology::
SiteSURF Benchmark™ defines industry website leaders, always from a usability and user experience perspective. Hundreds of users are asked to participate in a study, perform certain tasks, and answer key questions about a specified number of industry sites in order to determine which market player (website) performs best.

• How does your website perform compared to your competitors?
• Which site offers the best customer experience in its industry?
• Which site performs strongest with regard to specific tasks?
• Which features come through as points of differentiation for competitive sites?
• What do users like best and dislike most about each website?

The Value Proposition::
The true value of benchmarking websites with SiteSURF™ Benchmark is its ability to gain insights based on authentic user ratios and rankings. Different groups of users perform the same tasks and answer the same questions across a number of competing site, and SiteSURF™ Benchmark captures which one performs best.

Our Other Usability Research Services::

Quick Perception Test::
Quick Perception Test is a usability testing service that offers three different ways of testing: “Classic,” “Compare,” and “Sentiment.”

The Classic test shows and then hides a screenshot of your page and asks users to recall elements that they remember.

The Compare test shows two screenshots and asks users which they prefer.

The Sentiment test shows one page and asks users to pick their favorite and least favorite elements.

User Experience Video::
User Experience Video offers a more traditional approach to usability testing. You’ll receive a video of the users’ screens as they navigate your site, along with a running audio commentary of their responses. You will also get a written report detailing the areas and functions that the users liked and disliked, and anything that may have prompted them to leave the site.

This allows you to view the user website experience in their natural environment.