High abandonment and bounce back rates are an industry dilemma. Marketers are trying to design landing pages that will increase deeper engagement, and the cost-per-lead is increasing as advertising dollars are spent driving the wrong target profile, landing pages are not relevant, orlanding page design can stand for improvement.

Study Objective::
brandDelphi™ SplitAB will help you determine which landing page elements will influence visitors to take the next step and complete the process to purchase, sign up, register, etc. This study can be conducted in real time or pre-launch, and tests can be performed for landing pages, microsites, the home page, registration forms, etc.

The Research Methodology:
brandDelphi™ SplitAB is a unique solution that analyzes both behavioral and voice of consumer data to blueprint the 'power' landing page. It is important to integrate voice of consumer insights into the evaluation and optimization mix, as they provide a layer of consumer-driven acceptance or rejection.

brandDelphi™ SplitAB is based on the notion of concept testing where we evaluate the message, design, content placement, color schemes, etc.

The Value Proposition::
brandDelphi™ SplitAB will ultimately deliver the concept blueprint that resonates most.