:: Online Ad Research (OAR™)
Measure Effectiveness/ROI by Integrating Behavioral & VOC

Impressions & Clicks are the most popular metrics used to measure online ads/campaigns. Majority of online advertisers blindly rely on these metrics which tell them less than quarter of the story. Imagine if you could get the whole story powered by the integration of behavioral and 'Voice of the Customer'.

OAR™ provides you the detailed performance of ads/campaigns on many levels. Insights that will drive richer consumer engagement and help optimize your campaign in real time & the future which help media spend.

TThe OAR™ Objective::
The main objectives of OAR™ are...

• Evaluate the effectiveness/ROI on a branding & purchase level.
• Evaluate the ad on the level of ad recall and brand recall.

The OAR™ Research Methodology::
A scientific market research methodology that evaluates campaigns on the basis of exposed (test group) versus not exposed (control group). Evaluation research can be conducted either pre-launch, post-launch (in market) or at both stages.

Our behavioral tracking tags will also determine prior exposures which will evaluate campaign based on number of exposures.

The OAR™ Standard Metrics::
To correctly evaluate online campaigns, it is necessary that all campaigns are evaluated using the same research methodology and standardized metrics. At a bare minimum the following metrics should be used for evaluation..

• Target Profile - affinity level, purchase status, demographics.
• Brand Impact - brand opinion change lifts, brand image attributes lifts.
• Business Impact - purchase intent lifts, brand recommendation lifts.
• CRM Impact - relationship level lifts.
• Media Impact - past 30 days media exposures (offline & online).
• Ad Impact - aided and unaided ad & brand recall.

The OAR™ Performance Insights::
The integration of behavioral and 'Voice of the Customer' truly evaluates online ads/campaigns. Below are highlighted are a few insights delivered...

• Aided and unaided Ad & brand recall.
• Brand health & purchase intent mapped to number of prior exposures.
• In a multi-ad campaign which creative is performing best.
• Lifts in brand health and purchase intent. 5. And more...