Shopping cart abandonment rates are usually in the 60-90% range, meaning that up to 9 out of 10 shoppers are leaving without purchasing. To add perspective:

1. Your efforts to drive traffic result in up to 90% vanishing into thin air.
2. These are critical shoppers who have engaged with your retail outlet.
3. Most eRetailers do not build a CRM database of abandoners.
4. Likewise, they do not find out who is abandoning and why.

This result of all these factors is a huge opportunity to initiate research into understanding who is abandoning and why and re-engage shoppers based on the conversation.

Study Objective::
The Re-Commerce™ Abandonment Tracker will develop strategies on how eCommerce stores can relevantly connect and re-engage with shopping abandoners.

The Research Methodology::
A strategic survey tool to understand shopping abandonment and to re-engage abandoners:

• Who are the shopping abandoners? Understand them by talking with them.
• Why are they abandoning? Don't make assumptions based on behavior.
• Will they come back and shop? Why or why not?
• Which abandonment driver is most critical? Prioritize your actions.

The Insights::
The research will help uncover the key drivers of abandonment and highlight the most critical. This will provide optimization opportunities to better engage with shoppers. The following are the six facets of the analysis:

• Consumer Behavior
• Consumer Condition
• Business Rules
• Site Usability
• Shopping Process
• Merchandizing

The Value Proposition::

• The insight analytics will drive development of re-engagement strategies with abandoners. Shopper re-engagement with relevancy in real time.
• Re-Commerce™ Abandonment Tracker develops a CRM database of shopping abandoners with rich profile points. This enables re-engagement strategies moving forward.

Also See::
eCommerce Usability Testing
http://www.crmmetrix.com/dev/en/eComUsability.asp

Planning a site redesign?
http://www.crmmetrix.com/dev/en/WebsiteRedesign.asp