Are you facing significantly high drop offs for sign-ups, registrations, check out, product configuration, email programs, etc.? The average industry abandonment rate is very high (due to many reasons), and behavioral metrics report the counts but do not provide insight into the profile of these visitors and why they are abandoning.

SiteCRM™ 6D (Pre-Post) Study Objective::
SiteSURF™ Abandonment Tracker is the scientific research solution to highlight who is abandoning, why are they abandoning, and what can be done to reduce abandonment.

The Research Methodology::
Visitors who have abandoned a process are invited to participate in the SiteSURF™ Abandonment Tracker survey after they have completed visiting the site. Tracking is done in real time.

The Metrics::
Collecting the right intelligence will provide optimization strategies to tackle abandonment. Insights collected include:

• What is the profile of abandoners?
• What are the primary reasons (bottlenecks) why visitors are abandoning the process?
• What improvements do they suggest to improve the process?
• Are abandonment reasons related to process mechanics, value proposition, or messaging?
• Which optimization strategies can combat future abandonment?
• Is a single step or multi-step process preferred?
• Is the length of registration or the message the main driver of abandonment?

The Value Proposition::
Implementing the SiteSURF™ Abandonment Tracker will provide insight into why visitors are abandoning the process and optimization strategies to combat this problem in the future: Decrease visitor bounce rates and increase conversion.