Marketing Research Solutions

CRM Metrix worldwide is composed of an eclectic group of professionals with backgrounds in marketing research, statistics, technology and consulting. As a result, we are also often engaged in a wide range of custom studies. Some examples:

Usage & Attitude Studies
Either stand-alone or within the context of one of CRM Metrix's flagship products (brandDelphi, siteCRM), usage and attitude investigations allow our clients to dig deeper into the behaviors of their current and prospective customer bases. Our professionals work with you to tailor the specific U&A questions and take care of all questionnaire programming, implementation, analysis and reporting tasks.

Market Segmentations
Consumer segmentations are often present within our studies. Whether we are re-creating existing segmentation schemas or proposing new or improved solutions, we draw upon our world-renowned network of MR specialists to get the job done right, the first time.

Persona Development
Along the same lines as consumer segmentations, we are called upon to design and develop personas for audiences of online content (branded websites, email campaigns, social media networks, etc.). Our approach is rooted in statistical analysis, category experience and our ability to work seamlessly with our clients and agency partners.

Quali-Quanti Investigations
Super group product development initiatives, mystery shopping excursions, and expert interviews are all some examples of qualitative applications that we can render quicker, more efficient and better structured through the integration of innovative marketing research technologies (including the latest mobile applications)

For more information about custom research applications, contact Laurent Painchaud, Vice President of Innovation