Imagine longitudinally tracking the behaviors of each email recipient after they receive the email newsletter from the CRM program.

• Did email subscribers buy offline/online?
• Did the recipients speak about the brand afterwards?
• Did subscribers engage in any offline behavior (i.e. making recipes, researching further, etc.)?

emailCRM™ Behaviors Objective::
CRM Metrix designed a listening process that does just that; tracks actions and behaviors taken after receiving the email newsletter. This will tie the performance of the email newsletters to behaviors well after exposure to the newsletter. Contributing to business decisions that optimize the email programs to be more effective.

The Research Methodology::
emailCRM™ Behaviors is a survey that is deployed after receiving the original email newsletter. The survey is typically deploy after a period of time that can be based on the product lifecycle and is ultimately built upon a longitudinal tracking methodology.

This methodology can be used to track on an ad hoc basis for tracking selective campaigns or to track across all campaigns collectively.

The emailCRM™ Behaviors Value Prop::
Insights gathered will add a layer of 'Voice of the Consumer' analytics to your email click tracking stats. Attaching post campaign behaviors allows you to determine...

• Which campaigns worked better than others
• Campaigns that members are most receptive to
• The common features of the most successful campaigns
• And more....

A 100% customizable solution, designed from the ground up.