Low open rates and click through rates are an overall industry dilemma. Email marketers are continually trying to design email newsletters that will increase deeper engagement. Optimization is becoming a continuous process due to the changing demands of consumers and the massive amount of emails received each day.

Optimization begins with understanding...

• Gaps between customer expectations and delivery of relevant information.
• Missing elements that are influential within email newsletters.
• Eye catching call to action messaging.
• and more...

Study Objective::
brandDelphi™ SplitAB will highlight the elements that are influential within the email newsletter and will drive consumers to take action.

The Research Methodology::
Evaluation is done on many levels...

• Between versions of email newsletters. 
• Between segmented groups who receive the newsletters. 
• Investigation of influential elements. 

The Value Prop::
brandDelphi™ SplitAB will identify the winning concept that resonates best among consumers. A blueprint for the next generation of newsletter will be delivered that outlines the elements that consumers are most influenced by and most interested in.