When was the last time the health of the email (CRM) program was audited?

To maintain a good health of the email program, it is necessary to audit it at least once a year. Consumer preferences for communication are changing at a fast pace and it is necessary to keep a tab on those preferences to deliver information relevantly.

emailCRM™ Impact Audit Objective::
The main objective of the study is to determine the general health of the email (CRM) program. Through the evaluation of program health, strategies to increase effectiveness of the program will be uncovered.

The Research Methodology::
A scientific market research methodology is utilized in which a control group (non members) and test group (current members) will be deployed to find any incremental gains in key performance metrics across groups.

TThe emailCRM™ Impact Audit Metrics::
emailCRM™ Impact Audit is a 100% custom designed solution that is co-designed with clients objectives.

• Perceptions about the email program i.e. value received, overall rating of the program, etc.
• Purchasing behavior based on email newsletter (frequency of purchase, amount of purchase, influence over purchase decisions, etc.)
• Building brand value, brand differentiation and brand loyalty through the newsletter
• Evaluate the length of program membership and the impact on branding and business
• Understand typical E-mail behaviors (immediately opened and read fully or partially)
• Identify key drivers for open rates and click through rates
• Analysis of suggested improvements or new features for the newsletter
• Plus any other auditing questions.

The emailCRM™ Impact Audit Value Prop::
Our consulting provides strategic insights to takeaway to enhance the email (CRM) program. A blue print for the future email (CRM) campaign will be designed to increase performance of the program.

Our 10+ years of expertise combined with the collection of customer insights will feed into making smart business decisions that contribute to the bottom line.