The situation is that you have concepts ready and want to make a consumer driven decision which concept connects best with consumers.

Once the concepts are ready, how often do you know which concept will connect best with consumers?

“Test -> Screen -> Optimize” single or multiple concepts related to new content layout, messaging, color schemes, subject lines, brand messaging, etc.

This will help determine the concept and elements that resonate best.

Study Objective::
The main objective of brandDelphi™ Concept Test is to determine the best performing concepts and features within each of the concepts being evaluated. The process enables screening and refinement that will work with consumers.

• Evaluate which concept resonates most  – a, b, c or d.
• Which concept positively impacts the brand in terms of purchase intent and CRM relationships.
• Highlight the elements that are best performing within each concept ensuring that these elements are integrated into the final winning concept.
• Optimize concepts that failed the acceptance test.

The Research Methodology::
brandDelphi™ Concept Test is qualitative/quantitative solution that derives at optimization through the wisdom of consumers (amplification of weak signals). This process provides highly relevant and desirable concepts identifying sought after features and improvements. These insights truly represent the wants and needs of the customer.

Consumers are invited to participate in our proprietary qualitative/quantitative brandDelphi™ Concept Test solution. Consumers are exposed to concepts and they are asked to rate each concept and provide any improvements that they see fit.

The Value Prop::
The brandDelphi™ Concept Developer will provide innovative insights that will help with planning and determination of which concept to utilize. This increases the probability of success for the new design. Insights will also provide insight into improvements and optimization for the concept to be more effective. Eliminating guesswork!