Planning to change the layout of email newsletters, add new features, modify existing features or redesign email CRM completely?

brandDelphi™ Concept Developer will provide consumer driven ideas to build concepts.

Our organization is build on the foundation that relevance creates engagement which further develops profitable customer relationships. The concept developer helps to do just that. Involving your email members when designing the future content for the next wave newsletters will help to build concepts that resonate with the audience.

Study Objective::
Core objectives of brandDelphi™ Concept Developer is to:

• Gather ideas for new features or content that is of interest for the newsletter.
• ideas to improve existing features (email content layout, color schemes, etc).
• Identify subject lines that readers will connect with.
• Build concepts that will impact branding efforts and purchase consideration.

The Research Methodology::
Consumers are invited to participate in our proprietary qualitative/quantitative brandDelphi™ Concept Developer solution. During the first phase of the study, consumers add their ideas and insights will populate the idea databank. During the second phase of the study, consumers are exposed to other participants ideas and asked to select and rate the ideas that are most desired. This process leads to the amplification of weak signals that generate 'Star' (winning) concept ideas.

The Value Prop::
The brandDelphi™ Concept Developer will provide innovative insights. Star Ideas, which are highly relevant and highly desirable by consumers as to the type of experiences they would like to have when visiting your website. Build experiences that builds brand health, purchase intent, conversions and customer relationships. Moreover, these insights truly represent the wants and needs of the customer base are can be generated in hours and not days.