Study Objective::
A common concern for website effectiveness is the high industry average bounce rate of 60 to 70%. Businesses are spending a lot of money and effort to drive traffic, only to realize that a high proportion of visitors are not engaging deeper than one webpage. This problem calls for a better understanding of the issue and what to do about it.

It's not about the quantity of traffic but also the quality of visitors and website relevancy. Understand from your visitors themselves why they did not engage deeper and what can be done to reduce bounce back rates.

The Research Methodology::
A sample of your visitors or profile of target consumers is invited to pretest the landing page. Several alternatives can be tested for comparison, to determine highest relevancy and lowest bounce. Webpages can be live or in earlier-stage development.

The Insights::
There are burning questions that need to be answered. These insights will assist in enhancing the web page to reduce the bounce back rate.

• What is the profile of consumers that do not engage deeply?
• What is the primary message of the landing page? Is it relevant?
• Are there gaps between expectations and delivery?
• What improvements are required to deepen engagement?

The Value Proposition::
Learn why visitors to your landing page or pages bounce off and do not engage deeply. Pre-test in order to figure out who is most likely to bounce, the reasons why, what to fix to optimize and how to increase the effectiveness of your campaigns.

Also See::
SitePulse BounceBack, to test a live site with similar metrics Usability testing
http://www.crmmetrix.com/dev/en/eComUsability.asp

Reduce abandonment through Re-Commerce
http://www.crmmetrix.com/dev/en/ReduceShoppingAbandonment.asp