Successful communication comes as a result of what you say and how you say it. Bring the voice of the customer into your development process to make sure both are as strong as they can possibly be in order to persuade your target. Whether it is a banner ad, rich media, online video or other creative concept, determine which communication is strongest, optimize the wording and dial-up the strongest elements.

brandDelphi™ Copy Test Objective::
Consulting starts with understanding your brand strategy and the objectives of the communication. We then integrate voice-of-customer analytics to the copy test, in order for it to become an effective marketing element for your business.

The Research Methodology::
Consumers are exposed to variants of the ads and asked to evaluate on many levels. In addition to general evaluation, consumers are asked to provide insights with regards to what they liked or disliked most about the ad, which provides great insights to optimize and build upon.brandDelphi™ is our patent-pending qualitative/quantitative solution that taps into the wisdom of consumers, amplifying weak signals (individual ideas from general consumers) to provide highly relevant and desirable benefits, talkable points, and improvements: insights that truly represent what your target wants, in their own language.

Consumers are invited to participate in our proprietary qualitative/quantitative brandDelphi™ platform. In the first phase, consumers add their ideas and insights to populate the feedback databank. In the second phase, consumers are exposed to their peers’ ideas and select and rate the most desired. This is the process of weak signal amplification which generates "Star" creative.

The brandDelphi™ Communication Test Metrics::
brandDelphi™ Copy Test is a 100% custom-designed solution that can adapt to different types of interactive creative such as banner ads, online video, website page, video, creative concept, rich media and more. Standard metrics include:

• Visitor Quality - What is the profile of consumers engaging?
• Creative Success - Is the creative well-liked?
• Strenghts & Weaknesses - What benefits are most compelling? What suggestions are there for improvement?
• Branding Impact – Brand Recall? Is the creative enhancing brand equity?
• Business Impact -Building consideration? Which elements are most influential?
• CRM Impact - Is the creative building consumer relationships and loyalty?

The Value Proposition::
“Which subject or theme works best? “
“What catches the attention of potential consumers?“
“Are the key elements of the subject noticed?“
“Which subject or theme is most appealing?“